Lead a team of 3 designers across two products, improving quality through structured product thinking and growth plans. I establish core design processes—critiques, handoff standards, and component governance—and introduce AI tools (Figma Make, Claude, v0, Cursor) to speed up iteration. I embed design into the company’s strategy as a core function alongside product and engineering

Designed a new car-buying experience directly from manufacturers bypassing intermediaries and redesigned the purchase flow for new cars from dealers. This resulted in a +7% incremental buyer increase, a +5% incremental growth for CPA, and an incremental revenue for CPA uplift from $30k to $65k

Formed from scratch a unified vision of the marketplace product. Assembled a loyal team of 12 designers. Implemented and optimized design processes for faster, high-quality execution, aligning with business goals. All this increased the purchase conversion in the fashion, beauty, FMCG, and home goods categories by 4 times and increased total GMV by 5%, to $358 million per year

Designed a team communication platform for 10 000 employees

Designed a new streaming service for Viasat Global with viral short videos functionality. The service's market share is 85.4% of Eastern European households and about 92 million viewers

Designed the content management system of the new streaming service "VIJU", which includes more than 2,000 items of content

Designed the MVP of the "BragHouse" esports app to attract investment, which raised a total of $6.71M

Designed a HR service from scratch for «SberMarket». The company has over 17,000 employees and contractors in 165 cities and has delivered over 8M orders to date

Created a design system from scratch and implemented a gamification option for a review platform with more than 5.5 million products and almost 50 thousand authors

Designed a recognition and generation tool based on neural networks, that Miro presented in 2023 called Miro AI

• Implemented a project management tool in the work of the project team

• Coordinated the development and implementation of new software for financial reporting in 60 subjects of the Moscow region

• Coordinated the development and implementation of new salary calculation software in 65 subjects of the Russian Federation